Missed call revenue recovery for Canadian trades
Most Canadian residential trades miss between three and ten calls a day. We install a Canadian-compliant missed-call recovery system that texts the customer within five seconds, captures the job details, and hands a clean booking to your team before the homeowner finishes calling the next number on Google.
From $497 per month. $750 setup. Cancel anytime after 90 days. Built on Canadian carrier infrastructure with PIPEDA, CRTC, and A2P 10DLC compliance handled for you.
The problem nobody talks about
Most trades businesses do not have a lead-generation problem. They have a lead-recovery problem. The customer already found you. They already dialed your number. They were ready to spend money before anyone in your office said a word.
Then nobody picked up. The call went to voicemail. They hung up. They called the next HVAC, plumbing, electrical, or roofing company on Google. By the time you listen to the voicemail, they are already booked with someone else, and the cost-per-lead you paid to get that call shows up nowhere on your spreadsheet because the call did not become a job.
Three places this happens every week:
The 7am no-heat rush.
It is minus twelve. The phone starts ringing at 6:30am. Your dispatcher cannot pick up four lines at once. Three of those callers will not leave a voicemail. By 7:30am, those three jobs are booked with whichever competitor's office staff started earlier than yours.
The on-the-roof black hole.
Your owner runs estimates. Your owner is on a roof from 9am to 3pm with no service. Every call that comes in during that window dies in voicemail. The customer never tries twice. The owner gets back to the truck, sees five missed calls, and does not have time to call any of them back before tomorrow morning.
The Friday night burst pipe.
After-hours emergency calls are the highest-value calls a plumber gets. They are also the calls most likely to go unanswered. The customer is panicking, water is hitting the basement, and they will pay double to whoever answers the phone right now. If that is not you, the next plumber on the list takes a $1,200 job your business never even knew existed.
None of this is a marketing problem. You are already paying to attract these calls. The leak is between the call hitting your number and your team having a name, an address, and a job.
Process proof
There is no client photo wall on this page yet, because BitDepth tells the truth: this offer is new in Canada. What we can show you is the full architecture, in plain English, in the order it happens.
Stage 1
Detection (zero seconds)
Your business number is registered through us with the Canadian carriers. Every inbound call is timestamped against your team's call activity. The system knows the difference between a call that was answered, a call that rolled to voicemail, and a call that hung up before voicemail. Voicemail is not the trigger. Unanswered is the trigger.
Stage 2
Recovery text (five seconds)
Within five seconds of the call ending, the customer gets a text from your business number. The script is written for your business in your tone, not a generic template. The text acknowledges the missed call, names your business, asks one specific question, and offers a callback link to your calendar. Two sentences, no marketing fluff. Five seconds matters. The customer is still holding the phone when the text arrives. After ninety seconds, the recovery rate drops by more than half because the customer has already started dialing your competitor.
Stage 3
AI conversation (the next two to four minutes)
The customer replies. The voice and SMS AI handles the back-and-forth in plain language: what is broken, when did it start, what is the address, are you the homeowner or a tenant, do you need same-day service. It does not pretend to be a human. It says it is your office assistant, because honesty does better than illusion in trades. The script has hard guardrails. It will book a known service type into a known time slot. It will not quote prices. It will not promise availability outside your business hours. It will not try to upsell. Anything it cannot answer with confidence gets routed to a human with the context attached.
Stage 4
Capture and routing (immediately)
The system extracts and structures: customer name, callback number, service address, job type, urgency, and the customer's actual words about the problem. That structured record lands in your CRM or calendar with one click. No retyping. No copy-paste. The dispatcher gets a notification with the entire conversation attached. If your office is on a Jobber, ServiceTitan, Housecall Pro, or similar workflow, the new lead lands as a job draft, not just a contact note, so the next person who touches it is one button away from booking it.
Stage 5
Live handoff (within fifteen minutes during business hours)
During business hours, a human on your team confirms the booking, runs the standard intake script, and locks in the time. The AI did the part that goes wrong when nobody picks up. The human does the part that wins repeat customers. After hours, the system books the job into the next available emergency or morning slot, sets the customer expectation, and notifies the on-call tech via SMS. Nobody gets dragged out of bed for a job that can wait until 7am, and nothing real-emergency gets queued for tomorrow.
Stage 6
Reporting (every Monday)
You get one page in your inbox. Calls answered, calls captured, jobs booked, jobs lost, the average response time, and the dollar value of the recovered work. You do not get a 47-tab dashboard you will never log into. You get the only numbers that matter for deciding whether the system is paying for itself, which it usually is by the second week.
A real exchange
These are the kinds of exchanges the system handles every day, in your business's voice, not a robot's. The numbers, names, and addresses are made up. The structure of the conversation is exactly how the system runs.
HVAC, Residential, weekday afternoon
What just happened
In about ninety seconds, your dispatcher receives a job draft with the address, equipment type, requested window, and the customer's exact words. Nobody had to be at a desk for any of this to happen.
Run the math
Most Canadian residential trades miss between three and ten calls a day. This calculator estimates what those calls are actually worth, and how many recovered jobs it takes to break even on the system.
Monthly revenue at risk
$17,537
Estimated monthly revenue recovered
$7,015
Break-even
2 jobs per month
At $697, this pays for itself if it recovers 2 jobs per month.
Estimate only. Actual recovery depends on your script, response time, and booking flow. Defaults are based on industry data; change them to match your business.
Pricing
Three tiers. No long-term contract. Cancel anytime after 90 days. Every tier includes Canadian carrier registration, the full compliance setup, the weekly report, and the 90-day optimization window. The difference is volume, integration depth, and the level of trade-specific customization.
Starter
1 to 5 staff, up to 200 calls per month.
$497/mo
$750 setup
Standard
6 to 15 staff, up to 600 calls per month.
$697/mo
$1,200 setup
Pro
16 plus staff, unlimited calls.
$897/mo
$1,500 setup
The honest version, for people who want to know what they are buying
Layer 1: Telephony
Your existing business number stays your business number. We register it as an A2P 10DLC sender with the Canadian carriers (Bell, Rogers, Telus, and the regionals). That registration is what gets your texts delivered to your customers' phones instead of filtered into the spam folder. Most US-built setups skip Canadian registration, which is why their delivery rates fall apart north of the border. Texts are sent and received through Canadian-routed infrastructure, not US numbers.
Layer 2: Voice AI and SMS AI
The voice agent answers calls when your team cannot. It uses a script written specifically for your business, with your service categories, your hours, your service area, your booking rules, and your brand voice. The same brain runs the SMS conversation. It does not improvise on price. It does not pretend to be a human. It books what it can book, escalates what it cannot, and logs everything. We are vendor-neutral on the underlying model. Whichever combination of voice AI and conversation AI fits your call volume and budget, we configure, tune, and maintain. You do not get a bill from a US SaaS vendor. You get one bill from BitDepth.
Layer 3: Integrations
Captured leads flow into your CRM, scheduler, or both. We support direct connections to the most common Canadian trades stacks (Jobber, ServiceTitan, Housecall Pro, FieldEdge, Kickserv, Workiz) and webhook or Zapier connections to anything else with an API. If your office runs on a custom system or a thirty-year-old database, the fit check tells you whether we can connect to it before you spend any money.
Layer 4: Data residency and reporting
Customer messages and call recordings are stored on Canadian-hosted infrastructure under PIPEDA-compliant terms. We do not share your customer data, sell it, or use it to train models that go to anyone else. Your weekly report is generated from your data, on your account, for your eyes.
The legal stuff, translated
A2P 10DLC carrier registration
The major Canadian carriers require business-to-consumer texts to be registered against a verified business identity, a verified brand, and a verified use case. Unregistered texts get flagged as spam and silently filtered. We handle the registration end to end so the texts your business sends actually arrive.
CRTC and CASL
Canadian anti-spam law (CASL) requires that business messages have a clear identification of the sender, a working unsubscribe option, and an implied or express consent basis. Every text the system sends on your behalf includes a clean opt-out, identifies your business, and is sent to people who already initiated contact by calling you. That is the strongest consent basis available.
PIPEDA and Quebec Law 25
Federal privacy law (PIPEDA) and Quebec's stronger Law 25 control how Canadian customer data is stored, accessed, and shared. Customer data captured through the system is stored on Canadian infrastructure under the same terms BitDepth applies to its own data. We do not transfer customer records to US servers. We do not share, sell, or use them to train shared AI models. If you take on commercial work in Quebec, the system handles French-language responses for known service categories, and the Law 25 data-handling terms apply automatically.
Why this is not just a checkbox
Compliance built in from day one is the difference between a system that works for two months and gets shut down by carrier filtering, and a system that just works. Most US-trained automation agencies do not handle this layer because they do not have to. We do.
How the system gets configured for your trade
A burst pipe is not a panel upgrade. Generic missed-call tools fire the same generic question for all of them, and the customer hangs up on the conversation in the first reply. Each trade gets a tuned configuration based on what you actually book, what you actually price, and how your dispatch actually works.
HVAC and plumbing
Electrical
Roofing and ICI construction
General contracting and field services
What we hand you when we leave
Discovery and scripting
We start with a 60-minute working session. We learn your service categories, your dispatch logic, your pricing rules, your hours, your competitor talking points, your brand voice, and the things you do not want the system to say. The voice and SMS scripts are written from that session, then reviewed with you before anything goes live.
Voice agent and 5-second auto-text deployed and tested in your business
We stand up the voice and SMS agents on your business number, run live test calls together, and certify the after-hours script and storm-mode triggers before anything points at real customers.
Carrier registration paperwork submitted and approved on your behalf
A2P 10DLC application, brand and use-case verification, and CASL-compliant opt-out language filed with the major Canadian carriers. You sign one form. We handle the rest of the back-and-forth until the registration is approved.
CRM or scheduler integration built, tested, and documented
We connect the system to your existing scheduler or CRM, send live test leads through it, and hand you a one-page integration map showing exactly where each captured field lands.
Trade-specific configuration
HVAC, plumbing, electrical, roofing, or general contracting playbook applied. Service categories, dispatch logic, after-hours premium handling, and storm-mode triggers tuned for your trade.
Booking and callback handoff
Captured leads land in your CRM as job drafts (not just notes), with the conversation attached, the address parsed, and the customer's words preserved. Your dispatcher gets a notification. The customer gets a confirmation.
Weekly performance report
One page, every Monday morning. Calls answered, calls captured, jobs booked, response time, and dollar value of the recovered work.
90-day optimization window
For the first 90 days, we tune the script, the routing, and the integrations based on real call data, no extra charge. After 90 days, ongoing optimization is included in your monthly fee.
Diagnosis first
Every engagement starts with a 15-minute fit check. We look at your inbound call volume, your average job value, your existing booking flow, and your CRM. If the numbers do not justify the system, we say so, and we recommend against moving forward. We would rather have a customer who knows the system pays for itself than a refund request in month two. That is the same diagnosis-first standard we apply to every other engagement at BitDepth.
A real outcome, anonymized
A two-technician HVAC company in southern Ontario was losing six to eight jobs a month to unanswered calls. The owner ran service calls full-time, and any call that hit the office while he was on a job rolled to voicemail. Most never came back.
We deployed the missed-call recovery system with after-hours text-back and a Jobber-connected booking flow. The system answers inquiries, presents available time slots based on his calendar, collects job details in plain language, and either books the appointment directly or sends a callback notification with the conversation attached.
Within 90 days, booked jobs were up 22 percent. The owner stopped getting dragged out of bed for non-emergencies because the system books overnight calls into the next morning automatically. After-hours calls are now 24/7 covered without hiring a dispatcher. The company kept the same crew, the same number, and the same brand voice. They just stopped losing the calls they were already paying to attract.
+22%
Increase in booked jobs within 90 days.
6 days
From fit check to receptionist live.
24 / 7
After-hours coverage without hiring.
FAQ
Within five seconds of the call ending. The customer is still holding their phone when it arrives. After ninety seconds, recovery rates drop sharply because the customer has already started dialing your competitor.
No, but it will not pretend to be a human either. The script is short, written in your tone, and identifies itself as your office assistant. We have tested both directions. Honesty about the system being automated has higher booking rates than pretending a person is on the other end.
The system has a hard rule: anything outside its script gets routed to your team with the original message and the call context attached. Nothing gets dropped, and nothing gets answered with confidence the system does not have.
It replaces an answering service in most cases. It does not replace your office staff, because office staff do things the system cannot, like upsell, handle a difficult customer, or run a credit-card payment over the phone. We have clients who pair both. The system catches the calls staff cannot pick up. Staff handle the calls that need a human touch.
Direct connectors for Jobber, ServiceTitan, Housecall Pro, FieldEdge, Kickserv, Workiz, HubSpot, Google Calendar, and Calendly. Webhook or Zapier connections for anything else with an API. If you are running something custom, the fit check tells you whether we can connect to it before you sign.
Most clients are live within one week of contract signature. The bottleneck is usually getting your call routing rules and CRM access sorted on your end, not the system itself. Most clients see captured calls within the first 48 hours after go-live.
The system handles French-language responses for known service categories at an additional configuration cost. If you take on Quebec commercial work, the Law 25 data-handling terms apply automatically. We will scope the bilingual setup during the fit check.
None. Cancel anytime after the first 90 days. No fee, no fight, no awkward email chain. The reason for the 90-day floor is that the system needs roughly that long to fully tune to your call patterns. Anything shorter and you would be cancelling before it has hit its stride.
Your customer data is your data. It is stored on Canadian-hosted infrastructure under PIPEDA-aligned terms. We do not share it, sell it, or use it to train any model that goes to anyone else. If you cancel, we export your data and delete our copy on request.
Three reasons. First, Canadian compliance is built in: A2P 10DLC, CASL, PIPEDA, and Quebec Law 25 are handled, not ignored. Second, we are vendor-neutral. We are not paid by any platform to sell their stack. Third, we run a diagnosis-first methodology. Before anything goes live, we walk through your call volume, your job value, and your booking flow, and tell you whether the system actually fits. If it does not, we say so. That posture comes from the same firm that runs the AI Opportunity Audit.
Want a deeper look at how the audit-first approach plays out in practice? Read what we cover in an AI discovery audit. If you also need help automating other admin work after this lands, we do that too.
Setup takes a week. Most clients see captured calls within 48 hours of go-live. The fit check is free, and it takes 15 minutes. Audit first. Recommend what fits. Deliver outcomes.
